The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
MILAN, Italy — Prada SpA's sales in China rose "significantly" more than 10 percent in May, the fashion brand's co-chief executive officer, Patrizio Bertelli, said in a Bloomberg TV interview.
This is still far from being enough for a complete recovery of the luxury sector after the end of coronavirus lockdowns, Bertelli added.
“The European market is heavily dependent on tourism,” he said. “Tourism will pick up again when a vaccine will be developed.”
Bertelli said he is looking forward to demand recovering more consistently worldwide and has no plan to delist the company.
“Our job is focused on brand development, we are not at all thinking about delisting the company” he said. “We are working on new products, on expanding our sale network, on making the most of digital technology.”
The former CFDA president sat down with BoF founder and editor-in-chief Imran Amed to discuss his remarkable life and career and how big business has changed the fashion industry.
Luxury brands need a broader pricing architecture that delivers meaningful value for all customers, writes Imran Amed.
Brands from Valentino to Prada and start-ups like Pulco Studios are vying to cash in on the racket sport’s aspirational aesthetic and affluent fanbase.
The fashion giant has been working with advisers to study possibilities for the Marc Jacobs brand after being approached by suitors.