The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
MILAN, Italy — Italy's Tod's appointed a former Google executive as chief digital and innovation officer to ramp up its ongoing digital transformation, the shoes and leather goods company said on Friday.
Alessandra Domizi, previously the industry head — fashion & retail at the tech giant, will have to develop Tod's digital strategy along with the chairman and the chief executive officer.
She'll start her job at the luxury group on October 14.
Digital communication and online sales are a pillar of Tod's new business model, aimed at attracting younger luxury shoppers.
ADVERTISEMENT
Dubbed Tod's Factory, the new strategy was launched in late 2017 to reverse falling sales and refresh the group's namesake brand. It offers new products and more frequent collections, backed by significant marketing investment.
By Claudia Cristoferi.
The Swiss watch sector’s slide appears to be more pronounced than the wider luxury slowdown, but industry insiders and analysts urge perspective.
The LVMH-linked firm is betting its $545 million stake in the Italian shoemaker will yield the double-digit returns private equity typically seeks.
The Coach owner’s results will provide another opportunity to stick up for its acquisition of rival Capri. And the Met Gala will do its best to ignore the TikTok ban and labour strife at Conde Nast.
The former CFDA president sat down with BoF founder and editor-in-chief Imran Amed to discuss his remarkable life and career and how big business has changed the fashion industry.