default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Eyewear Firm Safilo Ends Licensing Deal With Influencer Ferragni

Chiara Ferragni | Source: Shutterstock

Italian eyewear maker Safilo Group SpA said it ended its licensing deal with influencer Chiara Ferragni, who is mired in a controversy over charity donations.

The Padua-based company terminated the agreement, citing the “violation of contractual commitments,” according to a statement on its website.

It didn’t provide further details on the reasons for canceling the deal. An agreement to design, manufacture and distribute Ferragni’s eyewear collection was first announced in September 2021.

Italy’s competition authority fined Ferragni’s companies more than €1 million ($1.1 million) last week for unfair commercial practices. The decision is related to the sale of Ferragni-branded cakes to fund a children’s hospital in Turin last year. The authority found that the influencer misled consumers as the manufacturer had already made a fixed donation to the hospital before the launch of the initiative.

By Luca Casiraghi and Alberto Brambilla

Learn more:

Why Fashion Campaigns Need Sensitivity Checks

The outcry over Zara’s ill-conceived, poorly-timed campaign this week highlights the blind spots that fashion brands routinely make apparent in their advertising.

In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Marketing
How new technologies and cultural shifts are rewiring fashion communications.

The luxury giant is adjusting to a shifting media landscape that has made traditional advertising channels less effective but also opened up opportunities to tell niche stories on streaming platforms.


What does it take to be fashion’s favourite public relations guy? The man who weaves stories for the likes of Saint Laurent and Schiaparelli has become a story himself.



After Salomon and E.l.f. experienced big bumps from the big game last year, brands of every stripe are looking to create their own moment as the San Francisco 49ers take on the Kansas City Chiefs.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds - March 22, 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds - March 22, 2024