The move comes as Coty, which saw its sales increase 12 percent year-over-year, is doubling down on skin care to build on more positive momentum for the conglomerate.

As sales recover, the cosmetics company is investing in brands like Kylie Cosmetics and Gucci Beauty to keep momentum going.

Coty plans to release the majority of its fragrances using ethanol from captured industrial carbon emissions, by 2023.

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Their reality television series has ended, they’ve cashed out on several of their major ventures and one of their most strategic personal associations appears to be ending. One of the world’s most-watched families is on the precipice of reinvention once again.

The $200 million deal, first announced in June last year, includes plans to expand the KKW brand into new beauty categories and global markets. A

Quarterly results have highlighted a recovery in sales over the summer, but the sector is bracing itself for further lockdowns in Europe and potential post-election turmoil in the US.

The cosmetic company's net revenue fell to $922.1 million, missing expectations of $1.34 billion.