As global brands face headwinds in China, L’Oréal and Shiseido are betting on new investment funds targeting C-beauty companies to sustain growth.

Its China subsidiary is looking for investment opportunities in emerging cosmetics and wellness brands.

Though thousands of brands crowded into the country’s largest mid-year shopping festival in June, Shiseido, Lancôme, Estée Lauder, L’Oréal and Yves

The Japanese beauty behemoth recently sold its personal care division to investment fund CVC Capital Partners.

Gee, who has been the chief financial officer for Shiseido Americas since 2016, will be responsible for Shiseido’s Americas-based brands, including Drunk Elephant and Laura Mercier, effective July 1.

The company said its 14 million net loss was mainly due to the partial termination of its deal with Dolce and Gabbana.

Changes will be effective from December 31st in all markets except France.

Video calls are pushing a growing number of Japanese businessmen to pay attention to their skincare and makeup, Shiseido officials told the