This week, Kering’s beauty strategy came into focus when the world’s second largest luxury fashion group announced that it is acquiring the niche fragrance brand Creed at a price close to $3 billion.

This week at fashion’s annual sustainability gathering, luxury giant LVMH called for a luxury-only sustainability initiative, while policymakers pressed for an end to throwaway fast fashion.

The French luxury group’s head of image and environment addressed criticism over its decision not to join existing industry sustainability initiatives, in which fast fashion players play a large role, and pushed for greater collaboration amongst luxury companies.

Discussions on the Olympics deal, being negotiated by Antoine, revolve around promotions focused on LVMH as a group, its two biggest fashion labels — the Louis Vuitton and Dior brands — as well as champagne.

Antoine Arnault joins the luxury group’s rivals in signalling changes to the fashion calendar.

For years, fashion’s top creative jobs have gone to a small pool of talent. The economic impact of the pandemic and demands for greater inclusivity may be changing that pattern.

This week, an unlikely alliance of fashion giants including Chanel, Hermès, Inditex and H&M agreed to a new set of climate commitments, but the industry is unlikely to overcome its sustainability challenge through self-policing alone.

The family-controlled French giants are well positioned to further dominate the luxury fashion sector. But neither can afford to ignore the threat of disruption.