For every Reformation, there are a dozen Outdoor Voices. Most apparel companies will have better luck looking beyond Silicon Valley for funding.
The direct-to-consumer fashion and beauty space has flourished over the last decade, but the once fool-proof marketing rubric has aged in that time. BoF outlines how to update the DTC marketing playbook so brands can break through the saturated market.
The venture capital firm, led by the Net-a-Porter founder and investor Nick Brown, has raised another fund to back early-stage concepts including
A step-by-step guide to formulate your business strategy to kick-start your fashion company.