This week, Dior’s Pietro Beccari was named CEO of LVMH flagship Louis Vuitton, luxury’s biggest brand with €20 billion in annual sales. The job comes with high stakes and big shoes to fill.

How did a 75-year-old brand triple its revenues in just four years? By overhauling its commercial offer, racing into e-commerce and investing in spectacular flagships, Christian Dior Couture has radically accelerated its business, transforming itself into “a homegrown Chanel challenger within LVMH.”

CEO Pietro Beccari reveals how a sprawling revamp of Dior’s historic Avenue Montaigne hub fits into wider plans for the fast-growing brand. ‘It’s not a store, it’s a universe,’ he said.

The British designer is following in the footsteps of fashion multi-tasker Karl Lagerfeld, becoming artistic director for womenswear at Rome-based Fendi while keeping his job as designer of Dior Homme.

Today, as Dior stages a destination runway show in Italy, a new report shows the LVMH-owned brand's finances inching closer to those of its oldest rival, fashion-and-beauty juggernaut Chanel.

With a miniature collection, the house of Christian Dior literally scales back its presence at Paris Haute Couture Week. But don’t be fooled: Pietro Beccari speaks exclusively to BoF on how the brand is keeping its foot on the accelerator after a steep jump in sales last year.

Major luxury houses are moving ahead with plans for live fashion shows in September despite coronavirus uncertainty.

The luxury brand is continuing the calendar fashion weeks with live stream shows.