The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
NEW YORK, United States – Glossier is officially in the makeup business.
The goal is to turn Glossier into a "builder of brands" — expanding into category after category via high-profile releases of home-grown products. This means Glossier Play is probably just the first of many additional brands that the company will bring to market. Their plan stands in contrast to beauty's reigning behemoths, L'Oréal and Estée Lauder, which rely heavily on acquiring outside brands to build their portfolios, as well as brand incubators like Luxury Brand Partners which grow brands to about Glossier's current size and then sell them.
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[ Inside Glossier’s International Expansion StrategyOpens in new window ]
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