The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Eubanks, an Atlanta native, became internet-famous for his eccentric "e-boy" style and goofy lip-sync videos. He's amassed over 7 million followers on the social media platform beloved by Gen Z.
Eubanks is one of TikTok's rising stars. His posts can generate up to 10 million views. In October, he signed with Kyra TV, a digital entertainment company that creates Gen Z-specific content for YouTube and inks deals between digital creators and brands.
https://www.instagram.com/p/B57dtdAKNZR/
Many young social media users prefer TikTok's less-polished videos to Instagram's brand of glossy, curated content. About two-thirds of TikTok's global users are under 30, according to Business of Apps, a data analytics firm. The platform includes features such as filter effects, soundbites, and split-screen functions that encourage creativity (it's also currently under investigation by US lawmakers over potential censorship of content.)
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"While Instagram has grown into a well-established platform, TikTok has a young demographic who doesn't care about the whole perfect shot thing," Vicky Banham, a TikTok beauty influencer told BoF in June. "TikTok is making social media fun again. It's a place where you are enjoying other people's company online."
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