The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Eubanks, an Atlanta native, became internet-famous for his eccentric "e-boy" style and goofy lip-sync videos. He's amassed over 7 million followers on the social media platform beloved by Gen Z.
Eubanks is one of TikTok's rising stars. His posts can generate up to 10 million views. In October, he signed with Kyra TV, a digital entertainment company that creates Gen Z-specific content for YouTube and inks deals between digital creators and brands.
https://www.instagram.com/p/B57dtdAKNZR/
Many young social media users prefer TikTok's less-polished videos to Instagram's brand of glossy, curated content. About two-thirds of TikTok's global users are under 30, according to Business of Apps, a data analytics firm. The platform includes features such as filter effects, soundbites, and split-screen functions that encourage creativity (it's also currently under investigation by US lawmakers over potential censorship of content.)
"While Instagram has grown into a well-established platform, TikTok has a young demographic who doesn't care about the whole perfect shot thing," Vicky Banham, a TikTok beauty influencer told BoF in June. "TikTok is making social media fun again. It's a place where you are enjoying other people's company online."
Related Articles:
[ Gen Z Loves TikTok. Can Fashion Brands Learn to Love It Too? ]
The privately-held fashion and beauty giant’s sales rose 17 percent to $17 billion in 2022. Private salons for top-spending clients, emerging technologies and a new London headquarters are on new CEO Leena Nair’s agenda.
How a unique approach to supply chain, design, communications and retail has powered blockbuster demand for iconic bags like the Birkin and Kelly, enabling the French leather goods house to face down rivals and become a global megabrand with a market capitalisation greater than Nike’s.
The production company, which was caught up in Balenciaga’s recent controversy, has won acclaim for its work on luxury campaigns over the last two decades. Now, it joins a growing portfolio of PR and creative agencies including Purple and King & Partners.
A blistering rally in luxury goods stocks this year powered by international demand, particularly from China, has taken a hit, wiping out more than $30 billion from the sector on Tuesday.