The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
1. Burberry Plots Life After Bailey
Christopher Bailey at Burberry's February 2017 show | Source: Courtesy
Christopher Bailey is set to leave Burberry after 17 years, making way for a new chapter in the brand's creative strategy.
2. Phoebe Philo Said to Be Exiting Céline
Phoebe Philo | Source: Indigital
According to multiple sources, LVMH is interviewing designers to replace Céline creative director Phoebe Philo, though the company denies her departure is imminent.
3. H&M Launches New Brand: Arket
H&M's new retail brand Arket | Source: Courtesy
BoF can exclusively reveal that the Swedish fast-fashion giant is launching a new brand rooted in "style beyond trend."
4. The End of Style.com: Condé Nast Inks New Partnership with Farfetch
A recent Style.com campaign featuring Lexi Boling | Source: Courtesy
BoF has learned that Condé Nast will refocus its e-commerce strategy via a new partnership with Farfetch. Style.com will cease operations, effective immediately.
5. How Supreme Grew a $1 Billion Business with a Secret Partner
Louis Vuitton x Supreme Menswear Autumn 2017 | Source: Louis Vuitton
Supreme scaled from scrappy start-up to billion-dollar streetwear juggernaut with private equity funding going back to 2014.
6. Transforming Condé Nast’s Problem Child
Elaine Welteroth, editor-in-chief of Teen Vogue, and Phillip Picardi, digital editorial director of Teen Vogue | Source: Getty
How did Teen Vogue become a cultural hit driving blockbuster traffic? Phillip Picardi and Elaine Welteroth tell all.
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Hermès’ elusive sales strategy is at the centre of a new legal challenge for the French luxury giant. BoF breaks down the practices under scrutiny and what the suit could mean for the fashion industry at large.
A sharp drop in the label’s Asia-Pacific sales is the latest sign that Chinese luxury demand is cooling.
This week, Kering flagged sales were down 20 percent at its flagship brand, knocking confidence in the group’s turnaround strategy. ‘A more drastic solution is required,’ one analyst wrote.
A new creative configuration will be announced soon, the Roman couture house said.