Why Are There So Many Basquiat Fashion Collaborations?
The late painter, whose work appeared in Tiffany’s latest advertising campaign, is a fashion favourite. It’s no accident: firms like Artestar broker deals between fashion brands and artists or their estates. But keeping them fresh is a challenge.
Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.