Futurist Doug Stephens, Farfetch chief executive José Neves, investor David Bell and others discuss the future of retail and how the pandemic will shape this next era of commerce.
The store of the future will become the most powerful media channel available to a brand, offering customer experiences that are the most profitable product a retailer can sell. But to get there, retail as we know it must die.
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E-commerce will rapidly reshape the entire economic model of retail, spelling the end of wholesale, argues Doug Stephens, founder of Retail Prophet.