Retail Prophet

Why Branding Matters Now More Than Ever

31 March 2020 • By Doug Stephens

Why Branding Matters Now More Than Ever

As the coronavirus crisis deepens, companies are slashing advertising budgets but branding never goes on pause, writes Doug Stephens of Retail Prophet.

In Brands We Trust: Why Companies Are the New Communities

3 December 2019 • By Doug Stephens

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In Brands We Trust: Why Companies Are the New Communities

Brands have a powerful opportunity to fill the void in belonging and meaning left by the decline of religion and eroded faith in government.

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The Most Important Metric in Retail

9 July 2019 • By Doug Stephens

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The Most Important Metric in Retail

Retail’s most important metric is something most retailers aren’t even paying attention to.

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The Future of Luxury Is Freedom

1 April 2019 • By Doug Stephens

The Future of Luxury Is Freedom

Beyond goods, services and experiences, freedom will become the ultimate signifier of status.

Is Surveillance the Future of Service?

29 January 2019 • By Doug Stephens

Is Surveillance the Future of Service?

The internet has become a surveillance state. Now, it’s coming to physical retail, creating powerful business opportunities and deep cultural challenges, writes Doug Stephens.

The End of Amazon

5 September 2018 • By Doug Stephens

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The End of Amazon

How, when and why the e-commerce giant will fall.

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Retail's Innovation Problem

10 May 2018 • By Doug Stephens

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Retail's Innovation Problem

If retail’s battle cry is truly ‘innovate or die,’ why are so many choosing death?

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Why Paid Memberships Are the New Loyalty

19 February 2018 • By Doug Stephens

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Why Paid Memberships Are the New Loyalty

What if businesses could turn transient loyalty into something deeper and more engaging?

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A New Era of Retail Is Coming

27 November 2017 • By Doug Stephens

A New Era of Retail Is Coming

Toxic mass merchants are making brands commoditised hostages in a high-speed chase to the bottom. But a new class of experiential retailers is rising.

To Save Retail, Let It Die

5 September 2017 • By Doug Stephens

5 September 2017 • By Doug Stephens

The store of the future will become the most powerful media channel available to a brand, offering customer experiences that are the most profitable product a retailer can sell. But to get there, retail as we know it must die.

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To Save Retail, Let It Die

The store of the future will become the most powerful media channel available to a brand, offering customer experiences that are the most profitable product a retailer can sell. But to get there, retail as we know it must die.

Share42 Comments