Japan

BoF Professional Exclusive

Japan’s ‘Everything App’ Is a Big Opportunity for Fashion Brands

29 July 2020 • By Sam Gaskin

BoF Professional Exclusive

Japan’s ‘Everything App’ Is a Big Opportunity for Fashion Brands

Line is inextricably woven into the lives of Japanese consumers but fashion brands have not yet fully leveraged the app. Here’s how to use it to get more out of Japan’s $79 billion fashion market.

Global Currents

Japanese Menswear Still Rules. Here's Why.

26 June 2019 • By Zoe Suen

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Global Currents

Japanese Menswear Still Rules. Here's Why.

Yoshio Kubo, Bed J.W. Ford and Auralee were among a new crop of Japanese menswear designers who took Paris by storm, but the country’s enormous influence over the market runs deep.

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News & Analysis

Uniqlo Owner Considers $280,000 Salary for Star Employees

24 June 2019 • By Bloomberg

24 June 2019 • By Bloomberg

As Asia's largest retailer grapples with one of the tightest labour markets in Japanese history, it hopes to lure top talent with the pay package.

News & Analysis

Uniqlo Owner Considers $280,000 Salary for Star Employees

As Asia's largest retailer grapples with one of the tightest labour markets in Japanese history, it hopes to lure top talent with the pay package.

BoF Professional Exclusive

Dior and Valentino Head to Japan

25 November 2018 • By Brian Baskin

BoF Professional Exclusive

Dior and Valentino Head to Japan

This week, everyone will be talking about Dior and Valentino's pre-fall shows in Tokyo, Dolce & Gabbana's worsening crisis and the state of New York Fashion Week's off-calendar experiment. Read our BoF Professional Cheat Sheet.

BoF Professional Exclusive

Why Dior Men Is Targeting Tokyo

23 November 2018 • By Casey Hall

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BoF Professional Exclusive

Why Dior Men Is Targeting Tokyo

The French label’s first-ever travelling Pre-Fall menswear show and a pop-up selling a special Summer 2019 capsule collection are set to hit Tokyo next week.

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Global Currents

New Asian Shoppers Drive Japan’s Travel Retail Boom

2 October 2018 • By Casey Hall

Global Currents

New Asian Shoppers Drive Japan’s Travel Retail Boom

Big spenders from Indonesia, Thailand and Vietnam are making their mark on Japan’s travel retail market during peak tourist seasons like ‘hanami’ and ‘koyo’.

Aren’t Physical Flagships Meant to Entertain? Jil Sander Has Other Ideas.

21 September 2018 • By Suleman Anaya

Aren’t Physical Flagships Meant to Entertain? Jil Sander Has Other Ideas.

For Jil Sander’s new Tokyo store, co-creative directors Luke and Lucie Meier teamed up with British architect John Pawson to create a soothing antidote to Insta-friendly maximalism.

Global Currents

Inside Japan’s Biggest Fashion Festival

15 September 2018 • By Kati Chitrakorn

Global Currents

Inside Japan’s Biggest Fashion Festival

Tokyo Girls Collection is a shoppable mega-show so popular that it causes hysteria, but only a few brands outside Japan have tapped into this colossal direct-to-consumer opportunity.

Union is Headed to Tokyo

9 February 2018 • By Christopher Morency

The new destination will be the cult streetwear retailer's first new space in 27 years and will include exclusive collaborations with Kaws, Alyx and OAMC.

Union is Headed to Tokyo

The new destination will be the cult streetwear retailer's first new space in 27 years and will include exclusive collaborations with Kaws, Alyx and OAMC.

Global Currents

Who’s Driving Japanese Style?

28 March 2017 • By Ashley Clarke

Global Currents

Who’s Driving Japanese Style?

At the close of Tokyo Fashion Week, BoF shines a light on the enigmatic stylists shaping how the world sees Japanese fashion.