25 April 2016

How can brands from distant markets break into the global marketplace?

The Issue

The fashion industry is more international, interconnected and interdependent than ever before. But in spite of the many digital and technological advances now bringing the world closer, some fashion brands are still constrained by geography, seasonality or other idiosyncrasies in their home market. It is not always a level playing field for fashion brands from outlying regions like the Southern Hemisphere but some challenges can be turned into a competitive advantage. How can brands from distant markets break into the global marketplace?

Context
Opinions
Karen Walker Designer, Karen Walker

Op-Ed | Fashion Needs a New Rhythm

The biggest challenge for brands from distant markets is not their geography but the timing and pace of the global fashion system, argues Karen Walker.

Paulo Borges

Op-Ed | Brands Should Consider a "Season-Less" Show Model

The global fashion industry has already become disconnected from geography and the seasons, argues Paulo Borges.

What's your opinion?