How can traditional craftsmanship survive in the modern world?
Around the world, the beauty and cultural wisdom of age-old craftsmanship is on the verge of extinction. Highly-skilled craftsmen and women have become an endangered species as more young people have chosen other career options. This, and the proliferation of mechanised, globalised production has brought many traditional, craft-based businesses to their knees. Those that remain are often small, family-run enterprises, without the financial resources to attract and develop new talent and without the skills to create sustainable business models. How can traditional craftsmanship survive in the modern world?
The general public seem to have forgotten about the importance of quality in their increased desire to scoop up fast fashions.
By Natalia LR