The luxury e-tailer tapped De Cesare for the chief executive role. Previously, he was the chief executive of the Parisian department store Printemps until March 2020.

“I’m excited to become the first CEO that will have the experience of leading a physical retailer and a digital retailer,” De Cesare told BoF.

The Matches announcement follows an ongoing executive reshuffling at the company. Earlier this year, former chief executive Ajay Kavan left his position after one year in the job. The CEO role had been left vacant since March.

Learn more:

Matchesfashion Doubles Down on Emerging Labels

The retailer, facing growing pains of its own, is launching a new ‘Innovators Programme’ to bolster the fledgling labels that help set it apart from competitors in a crowded luxury e-commerce market.