The British luxury brand’s quarterly results were disappointing, but we have yet to see the full potential of the new business and creative vision take hold, writes Imran Amed.

The company will be unable to meet its full-year revenue guidance if softer demand in the global luxury market continues, the British luxury company said Thursday.

Declines in the US were offset by recovery of Chinese spending, with total comparable store sales for the quarter up 18 percent.

Creative director Daniel Lee’s debut show underscored the luxury industry’s focus on designer shoes to drive growth, with a big nod to the hybrid glam-comfort styles that luxury customers now crave.

But his celebration of tradition isn’t all that it seems.

The former Bottega Veneta designer’s first collection is London Fashion Week’s hottest ticket. Ahead of the show, BoF breaks down what’s at stake for the British megabrand.

In an interview with BoF the day of his first major speech to investors, Burberry’s new CEO Jonathan Akeroyd outlined his plan for growing the British house into a £5 billion megabrand with designer Daniel Lee.

Riccardo Tisci’s show, which was rescheduled following Queen Elizabeth II’s death, drew an A-list crowd as the brand seeks to launch a new cycle of growth.