The creative often credited with pioneering luxury streetwear has stepped away from design duties at the brand he founded. From his new base in Berlin, Oliver is now focused on a constellation of projects under the nascent Shayne Oliver Group.

Hood By Air is back with business partner Edison Chen and a strategy that’s more focused on streetwear and direct-to-consumer distribution.  

With a new CEO and strategic plan, the original ‘designer denim’ label is serious about making a comeback. But can it modernise its approach while staying true to its history?

For brands big and small, there is real value in rethinking the industry’s traditional system of showing, delivering and discounting collections to better match today’s globalised, digital world. But meaningful change may take 12 to 24 months.

After more than a decade of toil, American designer Telfar Clemens was finally poised for mainstream success, with a hit bag nicknamed the ‘Bushwick Birkin’ and a cultural message ripe for the times. Then came coronavirus.

After working with the likes of Kanye West and Hood by Air’s Shayne Oliver, Lourdes’ Andreas Aresti is determined to dodge convention.

Shayne Oliver speaks to BoF about the rise and fall of Hood By Air, how the American fashion system thwarts creativity and his plans to relaunch his brand.

As we head into 2020, streetwear's influence on the way fashion is bought and sold — not to mention the culture at large — remains strong, argues David Fischer, founder and CEO of Highsnobiety.