The French label’s $825 calendar may have been a Christmas flop, but brands still see an opportunity to leverage the tradition to generate marketing buzz in the lead up to the lucrative holiday shopping period.
Target, Ulta Beauty and Gap are among retailers promoting holiday gifts as early as mid-September amid a global supply-chain logjam that threatens to limit availability of some merchandise later during the holiday season.
The rules of social media marketing are changing, and brands sit at a critical juncture as they revamp their strategies — BoF’s Alexandra Mondalek probes the pros and cons of various approaches with a panel of experts.
Reports of financial strain at Farfetch amid a stalled deal with YNAP has driven confidence in multi-brand e-commerce to all-time lows. With value propositions eroding and investment drying up, a way forward remains unclear.