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Agenda-setting intelligence, analysis and advice for the global fashion community.

#BoF500 — The New Class: Fashion 2.0

Entrepreneurs have the vision to see and seize the future long before others. Meet the six members of Fashion 2.0 new to the #BoF500 this year.
Image: Paul Price for BoF
By
  • BoF Team

LONDON, United Kingdom — The global fashion business is animated by the ideas, emotions and actions of a core community of influential insiders. Since 2013, The Business of Fashion has been hand-curating a list of these select influencers, resulting in the annual BoF 500. Each year, we blend our own on-the-ground intelligence with hundreds of nominations from current and former BoF 500 members, unearthing interesting new names from across the world.

This year, the BoF 500 is more diverse than ever before, with 113 new members representing every exciting facet of this trillion-dollar industry. They join a host of established names, from designers, executives and retailers to media professionals, technology entrepreneurs, models and muses. Together, these are the people shaping the global fashion industry in 2016. Here are the six newly inducted members of Fashion 2.0.

Demet MutluChief Executive, Trendyol, Istanbul

The founder of Turkey’s biggest e-commerce fashion platform dropped out Harvard Business School to launch her own business.

Eva Chen — Head of Fashion Partnerships, Instagram, New York

The former Condé Nast editor acts as the go-between for the Silicon Valley social media company and the notoriously clubby world of fashion.

Evan Spiegel — Co-Founder & Chief Executive, Snapchat, Los Angeles

His image- and video-sharing app has been adopted by the fashion industry to an extent only previously achieved by Instagram.

Ian Rogers Chief Digital Officer, LVMH, Paris

The former Apple Music executive's appointment has given digital strategy a seat at the top table of the world’s largest luxury conglomerate for the first time.

Katrina Lake Founder & Chief Executive, Stitch Fix, San Francisco

Her company is seeking to revolutionise shopping for busy women and has reportedly raised $46.75 million in three rounds of funding.

Michael PreysmanFounder & Chief Executive, Everlane, San Francisco

With a commitment to 'radical transparency' and bypassing traditional middlemen, he has grown a direct-to-consumer brand with a valuation north of $250 million.

A collectable directory of the people shaping the global fashion industry in 2016 is included in the fourth annual BoF 500 special print edition. Click here to order your copy.

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