PVH’s Stefan Larsson on Harnessing Creativity to Energise Engagement
The chief executive of the company that owns Calvin Klein and Tommy Hilfiger says creativity will be even more of a differentiator in 2022 as fashion players better align merchandise planning with demand and continue their quest for greater market share.
Consumers will reallocate wallet share across fashion categories as pent-up demand for newness intersects with more social freedoms. Companies should prepare for this shift by honing data-driven product development and adjusting their inventory mix.
A new study from Trove and Worldly found that if luxury and outdoor apparel brands can grow their resale offering to account for a quarter of total revenue, then they can substantially reduce carbon emissions. Fast fashion, not so much.
The US Federal Trade Commission filed a long-awaited antitrust lawsuit against Amazon on Tuesday, charging the online retailer with harming consumers through higher prices in the latest US government legal action aimed at breaking Big Tech’s dominance of the internet.