The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
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LONDON, United Kingdom — Whether in-house or agency, based in a sartorial hub or outside the fashion capitals, PR and marketing roles were redefined by the rise of social media and industry-wide digital disruption. Once predominantly working to bridge the gap between brands and publications, and manage the industry's on and off-schedule fashion events, PRs and marketers today must help brands connect with consumers on a near-constant basis across social apps, requiring an always-on approach to the quick-to-light call-out culture of today.
No longer simply presented with a product and asked to market it to consumers via editors and digital channels, leading PR agencies now act as brand strategists with their client, advising on product strategies from the earliest conceptual stages, through production and distribution.
Indeed, despite their demanding nature, roles in PR and marketing have never been more popular — and with over 300 jobs available in 17 countries on BoF Careers, the highly competitive PR, marketing and communications function is the most expansive on the BoF Careers platform.
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PR and Marketing Jobs in New York City
Over half of all PR, marketing and communications jobs on BoF Careers are in the United States, with nearly 100 of these in New York ranging from director of global brand marketing at Ralph Lauren to a content creation manager at Calvin Klein. New York is also home to boutique agencies like Mode PR and Dreems.
PR Manager, Vestiaire Collective — New York, United States
Director, Global Color Marketing, Tom Ford Beauty, Estée Lauder Companies — New York, United States
Head of Marketing for Story + Brand Experience at Macy's, Story — New York, United States
Director, Global Brand Marketing, Ralph Lauren — New York, United States
Beauty Account Manager, Mode PR — New York, United States
PR and Marketing Jobs in Western America
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Outside of New York, roles at Allbirds to internships at The RealReal in San Francisco make up the 70+ opportunities on the West Coast and speak to both experienced and new professionals in the tech-driven start-up culture on the West Coast of America.
Marketing Manager, Retention Marketing, Macy's — San Francisco, United States
Social Media Coordinator, Amiri — Los Angeles, United States
Director, Brand Marketing, Allbirds — San Francisco, United States
Head of Marketing, Buck Mason — Los Angeles, United States
SEM Manager, The RealReal — San Francisco, United States
PR and Marketing Jobs in London
Among the 60 other PR and marketing London-based vacancies, agencies like The Communications Store and Purple PR have openings, while luxury brands like Burberry and Alexander McQueen seek entry-level to executive in-house positions and Tommy Hilfiger and Vestiaire Collective recruit for London-based internship positions.
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Senior Account Manager - Fashion PR, The Communications Store — London, United Kingdom
Head of Marketing UK, Depop — London, United Kingdom
Junior Performance Marketing Executive, Farfetch — London, United Kingdom
Senior Corporate Communications Coordinator, Cos — London, United Kingdom
Associate Marketing Director (Individuals), The Business of Fashion — London, United Kingdom
PR and Marketing Jobs in Western Europe
Another 90-odd PR and marketing roles on BoF Careers sit in Europe, including in-house positions at the likes of Coach in Paris, Moncler and GCDS in Milan, as well as at Axel Arigato’s headquarters in Sweden.
Social Media Strategist, Acne Studios — Stockholm, Sweden
International PR Intern, Samsøe Samsøe — Copenhagen, Denmark
Senior Manager, Public Relations, Coach — Paris, France
PR Manager, GCDS — Milan, Italy
Creative and Corporate Image Account, Moncler — Milan, Italy
PR and Marketing Jobs in Rest of World
In Asia, roles in Hong Kong, China and Australia also speak to the global range of fashion’s PR workforce, with LVMH Fashion Group seeking a PR manager and Feng Chen Wang looking for a press officer in Shanghai.
Brand Marketing Manager, Anest Collective — Shanghai, China
Publicity and VIP Relations Manager, Camilla and Marc — Sydney, Australia
PR Manager, LVMH Fashion Group — Shanghai, China
Assistant Manager, PR & Communications, Ralph Lauren — Sha Tin, Hong Kong
Whether looking at home or abroad, for entry-level roles or executive positions, find the best PR and marketing available in design today at BoF Careers.
