The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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Pharrell Williams has been part of the global cultural consciousness for the better part of two decades as a rapper, songwriter and music producer. But earlier this year, when he was named men’s creative director for Louis Vuitton, his career took on a whole new trajectory.
This week on The BoF Podcast, Williams joins BoF founder and editor-in-chief Imran Amed to discuss his new vision for luxury at Louis Vuitton as part of a BoF 500 cover story, examining his journey into the luxury industry, his vision for Louis Vuitton and how he is thinking about stepping into the shoes of his predecessor Virgil Abloh.
“He has giant shoes for one to try to fill. But that’s not what I’m here to do,” Williams told Amed on the podcast. “I’m not here to fill my brother’s shoes. My brother’s shoes are his shoes. And the steps that he took are his steps. And I would never want to get in the way of that.”
The luxury parka maker is aiming to elevate its image as it faces strong competition.
The futures of multi-brand luxury heavyweights Yoox Net-a-Porter and Neiman Marcus may be decided in the coming days.
Prices are up, quality is down and social media has made it plain for all to see, writes Eugene Rabkin.
The Swiss watch sector’s slide appears to be more pronounced than the wider luxury slowdown, but industry insiders and analysts urge perspective.