Novetex’s Ronna Chao on Winning the Circularity Game
As fashion brands pursue closed-loop recycling, they increasingly need to engage with suppliers who can help them source ‘circular’ materials and scale these efforts. However, the chairman of Novetex Textiles says meaningful mass adoption is a chicken-and-egg conundrum.
The scaling of closed-loop recycling could help reduce fashion’s environmental impact at the materials level. The technologies to make this happen are maturing, creating an opportunity for companies to embed them in a product’s design phase while adopting processes to enable scaling.
Amid mounting evidence of fashion’s dramatically negative climate impact, countries, communities and companies are mobilising around protecting the planet. However, a new era of climate action will be required if fashion is to meet ambitious targets to reverse the damage being done.
Big brands like H&M Group, Inditex and Nike are turning to biomass like wood pellets and agricultural waste in a bid to get the world’s dirtiest fossil fuel out of energy-intensive manufacturing processes. Climate groups say it’s not any better.
With global temperatures reaching new highs and time running out for brands to deliver on their environmental commitments, here’s what fashion leaders need to know ahead of the start of the UN’s annual climate summit in Dubai Thursday.