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Handbag Prices Are Skyrocketing. Who’s Buying Them? | BoF Insights

As Versace becomes the latest brand planning to hike its handbag prices, BoF Insights looks at the degree to which consumers’ budgets accommodate these higher prices.
Designer bags are not easily affordable for all consumers, but some are happy to stretch their tight budgets to make these pricey purchases
BoF Insights’ Chart Watch

Brands have been steadily increasing the prices of their designer bags for years, long before the recent record inflation. The average price for a women’s designer bag in the US has risen around 27 percent since 2019, according to Edited research cited in BoF Insights’ report “The New Era of Designer Handbags.”

Versace is the latest luxury player to announce price hikes for its bags, which currently sell for between $1,000 and $3,000. John Idol, chief executive of Capri Holdings, Versace’s parent company, told an industry conference earlier this month that the increases better aligned Versace’s prices with those of competitors. Capri has also signalled that price increases were forthcoming at two other subsidiaries, Michael Kors and Jimmy Choo.

High-end brands have repeatedly raised the prices of their most coveted bags in recent years.

How do these increasing prices align with consumers’ budgets? A US survey in June 2022 from BoF Insights sheds some light on the matter. The average price of $2,475 for a designer bag is almost 2.5 times higher than the amount US general consumers say their budgets will allow, but is still within budget for approximately 60 percent of the US high-net-worth individuals polled.

Designer bags are not easily affordable for all consumers, but some are happy to stretch their tight budgets to make these pricey purchases

For more insights like these, see the in-depth analysis that BoF Insights has published — on designer bags, resale, digital fashion, supply chain, and sustainability.

BoF Insights is The Business of Fashion’s new data and analysis think tank that arms fashion and luxury executives with the business intelligence they need to make better strategic decisions. Building upon its unparalleled industry access and knowledge, BoF Insights provides companies with in-depth research and analysis, executive briefings and training, and bespoke advisory services designed to support clients in answering their most critical business questions and solve for their most pressing challenges. Interested in working with BoF Insights? Reach out to insights@businessoffashion.com.

The New Era of Designer Handbags


Further Reading

As top luxury labels raise prices and tighten distribution, designer bags are garnering higher prices at resale, with some styles from coveted brands retaining a significant portion of their retail value long after purchase.



About the authors
Benjamin Schneider
Benjamin Schneider

Benjamin Schneider is the Senior Research Lead at the Business of Fashion (BoF). He is based in New York City as part of BoF’s Insights team, which arms fashion and luxury executives with proprietary business intelligence.

Diana Lee
Diana Lee

Diana Lee is the Director of Research & Analysis at The Business of Fashion. She is based in London and oversees the content strategy and roadmap for BoF Insights.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

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