Build Your Dream Career

Musa Tariq, Chief Brand Officer

Build Your Dream Career

Musa Tariq, Chief Brand Officer
Build Your Dream Career

Your Tutor - Musa Tariq

Musa Tariq
Musa Tariq is one of a highly select group of individuals appointed to the C-Suite under the age of 35. Following early leadership roles at JWT and Saatchi & Saatchi Advertising, Tariq served as global head of digital marketing and the first-ever director of social media at Burberry. It was during Tariq’s tenure that the 150-year-old British brand established itself as a digital leader in the industry. Tariq left Burberry to join Nike as the first senior director of Social Media and Community, before going to work under Angela Ahrendts once again as Apple’s global marketing and communication director for retail. In 2017, he was appointed chief brand officer and vice president of Ford Motor Company.


I would highly recommend this course. Such valuable content laid out in a streamlined way! – Course graduate
Insightful course — case studies, encouraging videos, great career tips & useful tools. Well worth it! – Course graduate
Excellent for anyone starting their career or guidance on how to approach the next step. – Course graduate

Who the course is for:
  • Professionals seeking to accelerate their personal brand development and career trajectory.
  • Individuals who want to evolve their professional identity and explore new opportunities.
  • Students or graduates planning their careers and searching for their professional ‘North Star’.


What you will learn:
  • Learn how to identify, build and navigate your career path.
  • Understand the key principles for growing and optimising your personal brand.
  • Deep dives into essential concepts including: personal values, brand differentiation, networking, interviewing, mentoring and digital touchpoints.


How you will learn:
  • 10 hours of exclusive content, including 21 video tutorials from Musa Tariq.
  • Downloadable learning materials enable you to revisit key theories and frameworks.
  • Thought-provoking activities and worksheets to encourage self-reflection and provide career direction.


Curriculum Summary

Questions on the curriculum or about buying multiple courses? Please contact

Course Overview

Meet your tutor Musa Tariq and the four key steps of the course: i) Discovering your values, ii) Identifying your North Star, iii) Building your narrative, iv) Creating your map for life. You’ll also be introduced to the BoF Personal Brand Canvas, a specially designed one-page document representing your career map, which will aid you in making decisions and taking control of your professional development.


15 minutes 2x Video 1x PDF

1. Becoming your Best Self: What is Personal Branding?

Your course expert outlines a brief history of branding before explaining why a personal brand is now crucial, especially  for individuals working in the fashion and creative industries. In this chapter you’ll learn that a ‘personal brand’ is not about becoming a celebrity or an influencer, but thinking through the strategy of your life and then telling your story in a smart way to make you more appealing to recruiters.

1.5 hour 7x PDF 3x Video

2. Discovering your 'Why': Identifying your North Star

This chapter focuses on self-reflection and taking the time to consider where you are now, how you got there and what is going to motivate you in the future. Discovering or reconnecting to your personal values is the critical aspect of building your personal brand, as it acts as the basis for your future decisions.    

This chapter will guide you through identifying your personal values as well as establishing where you want to be at the pinnacle of your career (your North Star). This chapter also underlines how a healthy level of curiosity widens the scope of possibilities within your career planning process.


3.5 hours 9x PDF 1x Survey 5x Video

3. Create your Narrative: Differentiating your Brand Pillars

Once you have identified the foundations of your brand, you will develop the career narrative that will enable you to stand out in the employment marketplace. In this chapter you will learn four brand pillars — values, mission, purpose, and tone of voice — and the importance of alignment and consistency.

1.2 hour 10x PDF 3x Video 1x Audio

4. Bring your Story to Life: Develop your Touchpoints

This chapter includes deep dives into social media use with a particular focus on Instagram and Linkedin as well as tips on how to create a compelling CV and succeed at interviews and networking.

Having established the core elements of your personal brand in previous chapters, you will know learn how to put them into practice across key touchpoints in your life and career, and Musa shares his insight into communicating authentically both in person and online.


1.7 hour 9x PDF 5x Video 1x Survey

5. Adapting and Evolving: Navigating your Map

This final chapter demonstrates that personal branding is not a static activity, but a continually iterative process which requires regular reflection. In order to reach your North Star it is likely you will need to evolve and adapt several times to different circumstances. Here Musa guides you through creating a personalised career map which you can use and revisit to support you on your professional path.

1 hour 8x PDF 4x Video

6. The Final Blast

Final words of advice from Musa, wrapping up with key takeaways from the course and the completion of your BoF Personal Brand Canvas.

1 hour 3x PDF 1x Video 1x Survey

Thank You!

1x Article

BoF Certification

Completing a BoF course demonstrates your dedication to enhance your fashion career.

Boost your CV

Add this achievement to your CV, which employers will recognise as a sign of a motivated and ambitious applicant.

Add to Linkedin

Demonstrate your updated professional knowledge by adding your BoF course certificate to your profile with the click of a button.

Job Alerts

Join BoF Careers and receive the latest jobs in fashion straight to your inbox, by setting up a job alert here.

Questions? Please contact us at


Do you have a question about BoF Education? If so, please refer to our FAQs below. If you need further support, please contact us at

1. Eligibility, Enrolment and Registration

In order for us to deliver you the course securely, you do need to have a registered account with BoF. It will also help you to stay abreast of industry movements and current fashion affairs. You can register with our community here.

There is no age limit, though courses are self-directed so users must be able to take themselves through the process independently.

As many as you wish!

Not at the moment, but we are looking into this for the future.

Simple Select your course and follow steps to payment. Once you have purchased, you are immediately enrolled and have access to the course. You must be registered in order to buy a course. Register here.

2. Courses and Certification

E-learning is when all the course material is presented online for you. BoF courses allow you to learn at your own leisure and work studies into your own schedule.

No set skills are required, though we encourage beginners to enrol in our Masterclass courses and those with a foundation of experience and understanding to enrol in our Immersion courses.

Masterclass courses are entry-level, where no previous knowledge of the topic is required. Immersion is for those who are more educated in the topic and are looking to further develop their knowledge and understanding.

Each course varies, though you will learn through video tutorials, academic presentations, essential readings, learning activities, key references and fashion terms.

Once you have received your payment confirmation and completed enrolment, you will be able to access your course online. You can visit your course easily at any time — either access the course via the BoF website, where you will be directly rerouted to it, or use the email link you were sent after enrolling.

You are able to download the written course materials, but not the video tutorials.

At any stage you wish throughout the year — there are no limitations as all courses are self-directed to allow you to work around your schedules.

On completing the course, you will receive a BoF certificate that will be globally recognised by leading players in the industry. You will be able to download and share your certificate upon successful completion of your course.

If you do have questions please reach out to us

There are no time limitation, so you can learn at your own leisure.

Courses vary in length. Please look at each course overview page in order to better understand timings. You can view our full range of courses here.

BoF has carefully selected industry leaders and experts to teach each different course, according to their knowledge and experience.

All courses are self-directed, but we are here to help should you need support. Reach out to us at

We have designed these courses to be self-directed, so you can fit them around your schedules and work on them at any time, day or night.

Of course! We would encourage you to do so in order to develop your learnings and boost your skill set to stand out from others.

You will receive a BoF certificate which will be globally recognised by leading players in the industry.

You can view all available courses, or help influence future courses we produce here.

There are no exams in any of the courses. Instead, we assess your learnings with course relevant questions throughout each module, to make experience more useful.

3. Payment

Prices vary from course to course. Click here to view full range of courses and prices.

Payment is taken before you can begin your selected course.

Each course varies and some are led by industry leaders, though you will learn from video tutorials, academic presentations, essential reading, learning activities and fashion terms. BoF has also carefully selected industry leaders and experts to teach each different course, according to their knowledge and experience. You shall also be able to add your course certification to your Linkedin profile with a click of a button and of course include your level of achievement and course content on your CV.

After purchasing a course, we do not issue refunds. If you have further questions please reach out to us at

All major credit and debit cards are accepted via STRIPE, our payment provider.

If you are within the UK or EU and require a VAT receipt please contact us at