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The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Here’s Who Is Hiring in Marketing

We handpick every job opportunity live on BoF Careers for applicants seeking to work in marketing — and share exclusive insights and insider tips from Wales Bonner’s Operations Manager.
Marketing associate working.
Marketing associate working. BoF.

BoF Careers has collated the most exciting job opportunities in marketing, across CRM and brand strategising to events, growth and digital marketing at leading fashion brands and businesses currently featured on our platform.

Spanning functional expertise and seniority levels, you can browse live opportunities from Dr. Barbara Sturm, Nanushka, Iris van Herpen, Burberry, Mytheresa and many more of fashion’s most prestigious employers below.

To better equip the BoF community with competitive advantage through actionable insights, we interviewed hiring managers from across the BoF Careers partner base to learn how candidates can excel in a recruitment process today — and what a leading applicant looks like.

Look out for our Jobs in Focus below for exclusive advice from Wales Bonner’s Operations Manager to discover how to succeed in its recruitment process for the marketing role.

Connecting you to 4,300+ live job opportunities and over 300 of the fashion industry’s leading employers, BoF Careers Week 2021 is designed to transform your career trajectory. Take your next step today at

United Kingdom

dr barb

Dr. Barbara SturmCRM Manager

Dr. Barbara Sturm is a German aesthetics doctor, known for her anti-inflammatory philosophy and her non-surgical anti-aging skin treatments. Building on her platform of product performance and innovation, Dr. Sturm launched a full skincare range in 2014, available at retailers such as Selfridges, Harrods and Net-a-Porter.

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Feng Chen WangSocial Media Manager

Feng Chen Wang is a London-based unisex clothing label. Debuted at New York Fashion Week in the summer of 2016, Feng Chen Wang has a range of stockists from Ssense, Farfetch and Dover Street Market.

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GenflowSocial Lead

Created in 2016, London-based Genflow is a platform that allows influencers to own their own audience and build their own brands, with over 200 employees.

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HushSenior Social Media Executive

Founded in 2003, Hush is a fashion and lifestyle brand with products across womenswear, loungewear and accessories. Hush has an international team of more than 100 employees.

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Malone SouliersHead of Marketing

Founded by Mary Alice Malone in 2014 in London, luxury footwear brand Malone Souliers is sold across 40 countries in over 200 luxury retailers, including Mytheresa, Harvey Nichols and Farfetch.

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NanushkaHead of Marketing and Brand Strategist Roles

Nanushka is a contemporary womenswear label is designed in Budapest and produced across Europe. Stockists include Harvey Nichols, Net-a-Porter and Browns.

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OtriumMarketing Director

Otruim tech-enables designer brands to provide archive fashion to their consumers. Founded in Amsterdam, Otrium has hubs in New York and London. Every member of the ‘O-team’ can choose where and how they work, whether remote-first, hub-first or hybrid.

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PVHMarketing Assistant

One of the world’s largest fashion companies, owning Calvin Klein and Tommy Hilfiger among other brands, PVH has over 30,000 associates and connects with consumers in more than 40 countries.

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ShakuSocial Media Assistant

Based in London, Shaku was established in 2019 by founder and creative director Shakera Tayub. The brand creates luxury scarves, printing Tayub’s hand-drawn designs on sustainable fabrics with premium dyes in a factory in Como, Italy.

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Stella McCartneyDigital Content Creator

The ethical fashion pioneer launched her namesake luxury fashion house in 2001. An LVMH-backed label since 2019, the brand’s core collections include women’s ready-to-wear, accessories, lingerie, eyewear, fragrance and kids.


The Business of FashionGrowth Marketing Associate

Founded in 2007 by Imran Amed, BoF is a media publication known for its authoritative, agenda-setting point of view on the global fashion industry, reaching audiences in over 200 countries. Today, the BoF team is located in London, Paris, New York, Los Angeles and Shanghai.


TheoryDigital Marketing Executive

Launched in 1997 by Andrew Rosen, The Fast Retailing Group aquired Theory in 2004, leading to the brand’s global expansion to operate over 200 stores worldwide. The brand is also stocked at Selfridges and Net-a-Porter.

Tory Burch

Tory BurchMarketing Assistant and Marketing Manager Roles

Founded in 2004 in New York City, Tory Burch is an American luxury brand with collections including ready-to-wear, handbags, footwear, accessories, jewellery, home and beauty. pPerformance activewear line, Tory Sport, also launched in September 2015.

Wales Bonner Logo

Wales BonnerMarketing Manager

Location: London

Job in Focus: Marketing Manager at Wales Bonner

Interviewee: Marlot te Kiefte, Operations Manager at Wales Bonner

What are you looking for in a hire for this role?

Someone who has a very good understanding of the digital media landscape, different social media platforms but also e-commerce; someone who is established [in] compressing media content and data analysis; interpersonal skills and the ability to bring people together and work on the same goals.

[We are also looking for] attention to detail and seeking continuous improvement, [with] the emphasis on research within the role itself but also how [they] approach different projects.

What will the marketing manager job entail?

It’s aligning all communications about the brand, whether that is sales-related communications or brand awareness across all channels, to make sure that that message is [cohesive] across all the different things that we do.

We work now with more external partners [for marketing] so I think laying the foundations of good practice within marketing. [They will work] closely with the global sales manager and creative director [and] lay the foundations of a department.

What advice can you share from your own experience working at Wales Bonner?

We’re a small team; we work very closely together, so when you join the team, you find yourself involved. Be curious and ask questions; never stop learning. Ask yourself the right questions before applying for a role. Do you align with the brand, its values, its products? Are you passionate about what they do?



By Malene BirgerPerformance Marketing Manager

Founded in 2003, By Malene Birger is a brand with a contemporary bohemian feel with Scandinavian minimalism. By Malene Birger’s stockists include Net-a-Porter, Zalando and Flannels.

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Cybex3 Head of Marketing Roles

Launched in 2005, Cybex is a lifestyle and fashion brand for parents, offering car seats, baby carriers, kids furniture and strollers with a focus on child safety. As part of Goodbaby International Holdings Ltd., which has over 30 design awards, Cybex has employees from over 29 nations.

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FirusasSenior Digital Marketing Manager

Austrian retailer Firusas stocks womenswear, accessories, footwear, beauty and home products from over 70 brands including Dorothee Schumacher, Max Mara and Phillip Lim. The retailer has seven physical outlets across Vienna, with the first opening in 1985, and a digital store since 2019.


Iris van HerpenStrategic Brand Director

Since her first show in 2007, internationally recognised Dutch fashion designer Iris van Herpen is often hailed as a pioneer in her use of 3D printing as a garment construction technique.

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JantaminiauMarketing Intern

In 2004, Madrid-based independent couture label Jantaminiau was launched by Dutch designer Jan Taminiau. With an atelier in Baambrugge, Netherlands, and another in Madrid, the brand produces couture, bridal and ready-to-wear through their Wardrobe label.

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Stine GoyaMarketing Specialist

Danish designer Stine Goya founded the namesake brand in 2006. Today, the brand has three concept stores and is stocked in nearly 300 retailers and 30 markets worldwide.

the level group

The Level Group2 Marketing Specialist and SEO Manager Roles

Based in Milan, The Level Group is an e-commerce partner that specialises in building and managing end-to-end online experiences for luxury, design and fashion brands, including Vivienne Westwood, New Balance, Stuart Weitzman and LN-CC.


MytheresaEmail Marketing and Brand Marketing Manager Roles

Offering an edit of more than 200 global designers, delivering to over 133 countries, the retailer Mytheresa has grown from its bricks-and-mortar location in Munich into a global shopping destination via

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Zalando71 Marketing Associate, Marketing Manager and Marketing Director Roles

Zalando is Europe’s leading online platform for fashion, offering a broad assortment from over 4,500 international brands across 23 countries. Founded in Berlin in 2008, the e-tailer offers clothing, footwear, accessories and beauty from international brands ranging from world-famous names to local labels.

North America


AltuzarraDigital Marketing Intern

Altuzarra was founded by French-American designer Joseph Altuzarra in New York in 2008. Anchored in craftsmanship, Altuzarra’s stockists include Farfetch, MyTheresa and Net-a-Porter.


Banana RepublicAssociate Marketing Manager and Assistant Marketing Manager Roles

Banana Republic is a global apparel and accessories brand offering clothing, eyewear, fragrances, jewellery, shoes and handbags. Founded in San Francisco, Banana Republic is a division of specialty retailer, Gap Inc. and has more than 750 company-operated and franchise retail locations worldwide and online.

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Bloomingdale’s4 Marketing Assistant and Marketing Manager Roles

Bloomingdale’s is an American luxury department store chain founded in New York City in 1861. Bloomingdale’s offers a distinctive product mix, including contemporary emerging brands, premium luxury designers and private labels, spanning fashion, beauty, home and more.

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Burberry2 Marketing Assistant and 2 Marketing Manager Roles

Based in London under the creative direction of Riccardo Tisci, Burberry combines its heritage of innovation and craftsmanship in its design of womenswear, menswear, childrenswear, accessories and beauty. The company has approximately 10,000 employees globally.

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Chico’s4 Marketing Manager Roles

Founded in 1983, Chico’s FAS operates three brands: Chico’s, White House Black Market and Soma. Selling women’s apparel, accessories and related products, the brands have over 1,300 boutiques and outlets in the United States, as well as digital presence for each brand.

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CoachGlobal Social Media and Analytics Manager

Coach was founded in 1941 as a family-run workshop. Today, Coach is a leading premium handbags and accessories brand owned by parent company Tapestry and is under the direction of British-born designer Stuart Vevers.

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Costa BrazilMarketing & Content Co-Ordinator and Brand Marketing Manager

Costa Brazil is a clean, luxury skincare and aroma concept founded in 2018 by longtime Calvin Klein creative director Francisco Costa. Acquired by Biotech Company Amyris in 2021, it is sold through the likes of Net-a-Porter and Harrods.

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Cynthia RowleyStrategic Partnerships Specialist

Based in New York, Cynthia Rowley is a global lifestyle brand. Sustainability plays a large role in the brand’s production process — limited quantities are produced in every piece to avoid excess inventory. The brand’s stockists include Farfetch and MatchesFashion.

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DôenDirector of Brand Marketing

Dôen is a Los Angeles-based womenswear line sold through its own e-commerce site and retailers including Net-a-Porter. Founded by sisters Margaret and Katherine Kleveland in 2015 in Santa Barbara, the label creates womenswear, kidswear, loungewear, accessories and footwear.

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FahertySocial Media Marketing Manager

Founded in 2012, family-run Faherty is a sustainably focused clothing brand for men and women. The brand has stores located across the East and West Coast of the US, from Martha’s Vineyard and Malibu to New York.


Figs6 Marketing Associate and Marketing Director Roles

Figs is a lifestyle brand taking on the $60 billion medical apparel industry by creating medical uniforms sold directly to professionals.

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GapMarketing Co-Ordinator

Founded in San Francisco in 1969, Gap’s collections are designed to accommodate every stage of life with apparel and accessories for adult men and women, in addition to GapKids, babyGap, GapMaternity, GapBody, and GapFit collections.

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Gap Inc.6 Marketing Manager Roles

Launched in 1969, Gap Inc. is the parent company and retailer to Gap, Old Navy, Banana Republic and Athleta. The business operates in more than 90 countries.


HodinkeeIntegrated Marketing Manager

Founded in 2008 by Benjamin Clymer, Hodinkee is a platform and magazine that reviews luxury and vintage watches, as well as news coverage, original photography and video content. In 2012, the site launched its e-commerce platform Hodinkee Shop.

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Informa Fashion2 Marketing Manager Roles

Informa Markets connects buyers and sellers and supports the flow of business and trade in over a dozen specialist markets. Informa brands help businesses meet, discover products, trade, and grow through major exhibitions, virtual events, digital marketplaces, specialist content and data services.


Jing DailyHead of Digital Marketing and Social Media Manager

Launched in 2009, Jing Daily is a digital publication reporting on luxury consumer trends in China. Jing Daily provides the latest news, analysis, features and reports exploring developments in the growing market.

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LunyaSenior Marketing Manager

Direct-to-consumer brand Lunya was founded by Ashley Merrill in 2012. The brand’s offering includes sleepwear and loungewear.

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Old NavyDirector of Marketing Integration

In 1994, Old Navy opened its first store in the US. Today, the Gap Inc.-owned company operates over 1,100 stores worldwide.

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Skin WorldwideMarketing Manager

Luxury lingerie, accessories and clothing brand Skin Worldwide was founded in 2003 by Susan Beischel. Skin Worldwide is stocked in the likes of Matchesfashion, Revolve and Selfridges.

Tory Burch

Tory Burch 2 Senior Marketing Director and 2 Marketing Manager Roles

Founded in 2004 in New York City, Tory Burch is an American luxury brand with collections including ready-to-wear, handbags, footwear, accessories, jewellery, home and beauty. Tory Sport, launched in September 2015, is performance activewear designed for workouts and weekends.

Rest of World

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BurberryAssistant Marketing Manager

Under creative director Riccardo Tisci, Burberry combines its heritage of innovation and craftsmanship in its design of womenswear, menswear, childrenswear, accessories and beauty. The company has approximately 10,000 employees globally.

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PVHMarketing Analytics Manager

One of the world’s largest fashion companies, owning Calvin Klein and Tommy Hilfiger among other brands, PVH has over 30,000 associates and connects with consumers in more than 40 countries.

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Shopify3 Marketing Manager, Marketing Lead and Senior Marketing Analyst Roles

Founded in 2006, Shopify is a platform built for independent business owners to start, sell, market and manage their businesses online and in-store, operating in over 170 countries.

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Tommy HilfigerSenior Product Marketing Manager

Tommy Hilfiger has built one of the world’s most recognisable and widely distributed brands that has become internationally recognised for its classic American cool style with a preppy twist. The brand is part of the PVH group.

Tory Burch

Tory BurchAssistant CRM Manager

American luxury brand Tory Burch creates collections for ready-to-wear, handbags, footwear, accessories, jewellery, home and beauty, as well as Tory Sport, launched in September 2015.

In This Article

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The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
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